Privacy Policy


PriceGain AB, reg. no. 556769-2719, is the controller of your personal data. This means we are responsible for ensuring that your data is collected and used according to applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1. The types of data we collect

We collect personal data that you voluntarily provide to us when you purchase a ticket or communicate with us. This includes:

  • Identification and contact information: Name, e-mail address, and telephone number.
  • Payment information: We process payment details via our third-party payment providers to complete your purchase.
  • Transaction history: Details regarding the event tickets you have purchased

2. How we use your data

We use the data we collect for the following purposes:

  • To fulfill our contract with you: To process your ticket order, deliver your digital or physical tickets, and provide updates regarding the specific event you are attending.
  • To communicate with you: To provide customer support or send important information regarding changes to the event (e.g., time, venue, or cancellation).
  • To comply with legal obligations: We store transaction data to comply with Swedish accounting laws (Bokföringslagen).
  • Marketing: If you have given your consent, we may send you newsletters or invitations to future events. You can unsubscribe at any time.

3. Legal basis for processing

  • Performance of a contract: Processing is necessary to fulfill the ticket purchase and deliver the service to you.
  • Legal obligation: We must store certain data to comply with Swedish accounting and tax regulations.
  • Legitimate interest: To send you information about the event you have registered for and to maintain a business relationship.
  • Consent: For marketing communications outside of the specific event purchase.

4. How we share your data

We do not sell or rent your data to third parties. However, we share data with trusted suppliers to operate our services:

  • Payment service providers: To process your payment securely.
  • IT and platform providers: To host the website and manage the ticketing system.
  • Event partners: Only if strictly necessary for the entry or execution of the specific event.

5. Data retention

We keep your data for as long as necessary to fulfill the purposes listed above:

  • Purchase data: Stored for 7 years to comply with the Swedish Accounting Act (Bokföringslagen).
  • Contact data: Stored for the duration of the event cycle or until you choose to unsubscribe from our marketing lists. Stored for the duration of the event cycle or until you choose to unsubscribe from our marketing lists.

6. Security measures

We employ appropriate technical and organizational security measures to protect your personal data against loss and unauthorized access. This includes encrypted connections (SSL) for all financial transactions.

7. Your rights

You have the following rights regarding your data:

  • Access: You can request a copy of the data we hold about you.
  • Rectification: You can request that we correct inaccurate or incomplete data.
  • Erasure: You can request that we delete your data (subject to our legal obligations to keep certain data for accounting purposes).
  • Restriction: You can request that we limit the processing of your data.

To exercise these rights, please contact us at unregister@pricegain.com.

If you are dissatisfied with our processing, you have the right to file a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY), which is the supervisory authority in Sweden.

8. Cookies

This website (events.pricegain.com) uses only cookies that are strictly necessary for its operation, such as enabling the shopping cart and checkout process.

  • Necessary cookies: These are required for the shopping cart and checkout process to work.

No analytical or marketing cookies are used on this website.

Contact Information

If you have any questions, please contact us at: Email: events@pricegain.com

Address: PriceGain, c/o iOFFICE Drottninggatan 33, 111 51 Stockholm Sweden